WALTHAM, Mass., March 19, 2009 – The “2009 Handbook of Application Delivery -- a Guide to Decision Making in Challenging Economic Time” authored by industry authority Dr. Jim Metzler of Kubernan sees a majority of IT organizations struggle with application delivery while this highly complex task has become a priority for virtually all IT organizations over the last few years.

One of the primary goals of this handbook is to help IT organizations become better with application delivery.

One of the ways that the handbook achieves that goal is by creating a framework that IT organizations can customize for use in their environment. Another way that the handbook achieves that goal is by identifying criteria that IT organizations can use when evaluating alternative solutions.

The recently published 132-page report (including an executive summary) refers to the task of ensuring that the applications that an enterprise uses:

• Can be effectively managed
• Exhibit acceptable performance
• Incorporate appropriate levels of security
• Are cost effective

This handbook builds on the 2008 edition of the application delivery handbook. However, every chapter of the 2008 edition of the handbook has been modified prior to inclusion into the 2009 edition. First, information that was contained in the 2008 edition that is no longer relevant was deleted from this edition. This included anecdotal input from IT organizations that focused on the importance of application delivery. That material was eliminated, as most IT organizations currently understand the importance of the topic.

Second, information was added to increase both the breadth and depth of this edition. For example, a new section of the handbook  crystallizes how some emerging technologies will complicate the task of application delivery. Another new section of the handbook contains a section  that discusses what the economic environment is likely to mean to the priority that IT organizations place on application delivery in 2009.

Because of the need for senior IT managers to ensure that their IT organization approaches application development and application delivery holistically, there is a new chapter that discusses the role of the CIO.

For the foreseeable future, the importance of application delivery is much more likely to increase than it is to decrease. This also means that for the foreseeable future the impact of the factors making application delivery difficult is much more likely to increase than it is to decrease. To deal with these two forces, IT organizations need to develop a systematic approach to applications delivery. Given the complexity associated with application delivery, this approach cannot focus on just one component of the task such as network and application optimization.

According to Dr. Metzler, to be successful, IT organizations must implement an approach to application delivery that integrates the key components of planning, network and application optimization, management and control. The bottom line is that the demanding economic environment will exacerbate the challenges associated with successful application delivery while simultaneously increasing its importance.

Ipanema Technologies enables any large enterprise to have a full control over their global network. Ipanema’s unique patented technology guarantees business application performance for each user no matter where or when. It simplifies network operations. It reduces costs. In a nutshell, Ipanema removes the complexity of the network in such a way that it can make a 1000 site complex network to feel like 10 sites.

“My research indicates that Ipanema is unique in dynamically guaranteeing application performance, including the key activities that make up application delivery: profiling an application prior to deploying it, setting an objective for application performance, reducing the amount of traffic that transits the WAN, prioritizing traffic that is business critical and delay sensitive and implementing traffic management that can dynamically allocate network resources,” said Metzler.

According to Thierry Grenot, chief technical officer of Ipanema, “This report provides valuable information for network managers and we concur wholeheartedly with Dr. Metzler’s findings. We strongly recommend that IT organizations evaluate their needs before complaints rise from users. We also suggest that enterprises consider more carefully managed service options from their service providers because of the advantages described in the report and to analyze application traffic management solutions as a unique way to control and improve Application performance while considerably reducing costs, for example by offering better network efficiency or by compressing and caching data..”

The Ipanema solution supports progressive deployments of devices and features. For example, companies can obtain visibility and guarantee flow performance over their whole network by only putting devices in datacenters. A first level of acceleration can even be obtained using its patented asymmetrical TCP acceleration, which does not require any device at the branch. Ipanema Technologies provides a Business Network Optimization solution that automatically manages and maximizes WAN application performance through the combined use of visibility, optimization, acceleration and WAN governance features.

“The Handbook of Application Delivery” can be downloaded at

http://www.ipanematech.com//emailing/JimMetzlerWP/jimmetzler-handbook-download.html

About Ipanema Technologies (www.ipanematech.com)

Ipanema develops next-generation solutions for application traffic management and WAN optimization which enables any large enterprise to have a full control over their global network.

Our unique patented technology guarantees business application performance for each user no matter where or when. We simplify network operations. We reduce costs. In a nutshell, Ipanema removes the complexity of the network in such a way that it can make a 1000 site complex network to feel like 10 sites.

Our Autonomic Networking System empowers enterprises, telecom operators and network service providers to go Beyond the Network ^TM. With it, you can create repeatable and industrialized application-SLA based services that bring the best benefits with the lowest Total Cost of Ownership (TCO): control, visibility, optimization and acceleration. Ipanema is used extensively by many large telecom operators as well as by large multinationals across all market segments, including banking and finance, public sector, energy, pharmaceuticals, automobile, IT and so on. For more information, go to www.ipanematech.com.

About Kubernan

Kubernan™, led by industry veterans Steven Taylor of Webtorials and Jim Metzler of Ashton, Metzler & Associates, is devoted to performing in-depth analysis and research in focused areas such as Metro Ethernet and MPLS, as well as in areas that cross the traditional functional boundaries of IT, such as Unified Communications and Application Delivery.

Kubernan’s focus is on providing actionable insight through custom research with a forward looking viewpoint. Through reports that examine industry dynamics from both a demand and a supply perspective, the firm educates the marketplace both on emerging trends and the role that IT products, services and processes play in responding to those trends.