CRM (Customer Relationship Management)
A CRM is an integrated information system that is used to plan, schedule and control customers oriented activities. CRM embraces all aspects of dealing with prospects and customers, including the call center, sales force, marketing, technical support and field services. CRM aims to customer's satisfaction and enterprise's operations efficiency. CRM vendors include: Amdocs, Microsoft, Oracle, SAGE and SAP. CRM is also offered in software as a service (SaaS) mode by service providers like Salesforce.com, Rightnow and SugarCRM.
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